Pak, formerly known as Murat Pak, is a digital artist, cryptocurrency investor, and programmer. The identity of Pak is unknown and some speculate that it may be a team. Pak is known for creating the curation platform Archillect, an internet bot which reshares media based on user interactions with content hosted on various social platforms.

Pak is best known for working with non-fungible tokens. Pak's highest-selling NFT, "Merge", generated $91.8 million in sales in December 2021 and tops the list of most expensive non-fungible tokens. Pak's NFTs have been sold on platforms including Sotheby's, Nifty Gateway, MakersPlace, SuperRare, and Async Art. Pak is credited with introducing Beeple to NFTs.